What are the must-take steps of the Employer Brand strategic management? We have identified for you the most important things to remember.
1. Convincing the key stakeholders
An important challenge for EB team is often to convince the management that employer branding is a value, not a cost. Constantly emphasizing benefits from investing in the employer’s brand for the company’s leaders. Without continuous subtle reminders about achievements or related benefits with EB, there is a risk of losing support. The best way to convince the leaders that employer branding is effective is showing the data.
2. Employer Brand Audit
Identifying new measurable areas of effort related to the employer brand and using them as a value for the purpose of determining profits is crucial for brand success. What to measure? The internal perspective can be assessed with the help of EBnavi platform, that audits all the processes that influence an employer brand. Besides that, be present in employer rankings, social media, monitor the brand sentiment and your competitors activity.
3. Continuous evaluation
Regular monitoring and improving the candidate and employee experiences. Even a tiny detail like a broken link on the career website can be a reason the employer gets rejected by a candidate. Therefore, it’s worth to should check all the possible contact points regularly. Using the right software can support this process, too.
4. Re-examining the business case
Initial investment may be insufficient to fill all the gaps in the employer branding. In order to to make up for the deficiencies in the brand strategy may be necessary lobbying for an additional budget.
5. Annual planning process
At the beginning of the calendar year it is necessary to create a plan of all the projects, initiatives and campaigns you intend to begin. This will allow you plan the investments accordingly. The annual review is especially important on the rapidly changing labour market, where employers are competing for talents and need to react quickly.
Do you need data-driven support for your Employer Brand? We would love to hear about your challenges! Contact us: firstname.lastname@example.org
author: Martyna Karpiuk, Product Specialist at EBnavi